Enviromental &



At JooY, our commitment to eco-conscious practices is rooted in the core of our brand identity.

We pride ourselves in optimizing our impact by concentrating our efforts in these sections…

Utilizing Natural Ingredients


We harness the nurturing qualities of natural Superfood ingredients such as Algae, Tea Tree Oil, Ginger, Aloe, Carrot, Peppermint, Orange, Grapefruit, Nettle, and Blueberry instead of harmful and artificial chemicals.

Learn More About Our Fermented Superfood Ingredients

Microorganisms involved in fermentation are renewable, contributing to a lower carbon footprint and enhanced biodegradability compared to some traditional chemical processes.

Waste Reduction

Post-Consumer Recycled Material

Every JooY container is made with 30% post-consumer recycled material.

Reusable Packaging

Each year 380 million tons of plastic are produced, about half of which is for single use purposes. To reduce plastic waste, we offer refill pouches for our Clarify Shampoo and Clarify Conditioner.

Recycling Program

Certain cosmetic containers cannot be processed in standard home recycling bins. Consumers can send in their used JooY containers to ensure that these containers are recycled properly.

Learn More About Our Recycling Program

Responsible Manufacturing

Cruelty Free

We do not conduct or commission any animal tests on ingredients, formulations, or finished products, and we pledge not to do so in the future.

Formulated With Intention

Minimizing waste and preserving resources starts at the design stage. Our intentional design approach ensures a thoughtful consideration of waste reduction throughout the entire product lifecycle, from conception to production and eventual end-of-life.

Harm Free

We formulate our products without harmful chemicals such as sulfates, parabens, and DEA to priorite the well-being of both individuals and the environment.

Learn More About Our Ingredient Philosophy