Rooted in JooY

Treat Your Scalp to JooY

Scalp Resurfacing Serum

Gently exfoliates. Reduces excess oil. Clears buildup.

Powered by Fermented Superfoods


Fermented Papaya

  • Reduces dryness
  • Anti-fungal properties
  • Helps prevent dandruff

Papaya is a tropical fruit-bearing plant.

Its enzymes, particularly papain, exfoliate dead skin cells, which help to unclogging hair follicles, prevent dandruff, and promote hair growth.

Papaya's rich nutrient content, including vitamins A, C, and E, nourishes the scalp and helps strengthen hair.


Witch Hazel

  • Removes excess oil
  • Helps prevent dandruff
  • Reduces scalp irritation

Witch hazel is a plant known for its astringent properties.

Witch Hazel helps to calm irritated, inflamed scalps, and can improve dandruff, flaking, and oiliness.

Its natural antiseptic qualities promote a healthier scalp environment.



  • Strengthens hair
  • Increases hair growth
  • Promotes fuller hair

Niacinamide, also known as vitamin B3, is a nutrient found in multiple plants.

Niacinamide helps improve the overall health of the scalp by strengthening the skin barrier, soothing the scalp, regulating oil production, and reducing inflammation.

Niacinamide also helps increase protein synthesis, which is known as keratin, which is essential for healthy hair structure, health, and strength.


Fermented Apple Cider Vinegar

  • Removes excess oil
  • Improves hair texture
  • Reduces scalp irritation

Fermented Apple Cider Vinegar begins its journey from the blossoms of apple trees. These blossoms develop into apples, which are used to produce apple cider vinegar through fermentation.

Fermented Apple Cider Vinegar helps to clarify, detangle, and stimulate a healthy scalp.

It has anti-inflammatory and antimicrobial properties that may combat the yeast and irritation that lead to the buildup of dead skin cells, flakes, and itching.



  • Increases hair strength
  • Enhances hair strength
  • Alleviates scalp irritation

Algae is a diverse group of photosynthetic aquatic plants which include seaweed.

It is an anti-inflammatory ingredient that helps promote a healthy scalp, regulate oil production, and smooth strands. It delivers natural hydration to the scalp and adds shine to strands. Contains fatty and amino acids that help keep hair strong.


Soapbark Tree

  • Natural cleanser
  • Removes excess oil
  • Reduces scalp irritation

The bark of the soapbark tree is a natural cleanser.

Soapbark helps to remove dirt, excess oil, and product buildup from the scalp without stripping its natural oils.



  • Clears buildup
  • Exfoliates scalp
  • Helps control dandruff

Peppermint is a perennial herb and is a hybrid of water mint and spearmint.

Peppermint contains menthol, which has been used for centuries to naturally soothe the scalp, balance oil, calm inflammation, and may help promote hair growth by improving blood flow to hair cells.