JooYful
Ingredients

JooY Harnesses the Power of
Fermented Superfood Ingredients
to Bring JooY to Your Scalp
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Fermented Superfoods

Why Fermentation?

Fermentation occurs when microorganisms break down complex ingredients into simpler forms.

Fermentation breaks down the molecular structure of ingredients into smaller, more easily absorbed forms and helps promote a balanced scalp biome.

How Fermented Ingredients Benefit the Scalp

  • Increases antioxidant levels in ingredients
  • Enhances product absorption
  • Strengthens and improves hair texture
  • Reduces irritation, dandruff, and inflammation
  • Locks in moisture
  • Improves scalp hydration
  • Exfoliates
  • Stimulates collagen production
  • Promotes hair growth and thickness
  • Protects from free radical damage
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Fermented Apple Cider Vinegar

  • Removes excess oil
  • Improves hair texture
  • Reduces scalp irritation
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Fermented Apple Cider Vinegar begins its journey from the blossoms of apple trees. These blossoms develop into apples, which are used to produce apple cider vinegar through fermentation.

Fermented Apple Cider Vinegar helps to clarify, detangle, and stimulate a healthy scalp.

It has anti-inflammatory and antimicrobial properties that may combat the yeast and irritation that lead to the buildup of dead skin cells, flakes, and itching.

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Algae

  • Hydrates scalp
  • Enhances hair strength
  • Alleviates scalp irritation
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Algae is a diverse group of photosynthetic aquatic plants which include seaweed.

It is an anti-inflammatory ingredient that helps promote a healthy scalp, regulate oil production, and smooth strands. It delivers natural hydration to the scalp and adds shine to strands. Contains fatty and amino acids that help keep hair strong.

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Peppermint

  • Clears buildup
  • Exfoliates scalp
  • Helps control dandruff
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Peppermint is a perennial herb and is a hybrid of water mint and spearmint.

Peppermint contains menthol, which has been used for centuries to naturally soothe the scalp, balance oil, calm inflammation, and may help promote hair growth by improving blood flow to hair cells.

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Avocado

  • Deeply moisturizes
  • Reduces split ends
  • Promotes strong hair
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Avocado is a fruit that yields oil which is rich in vitamins, minerals, and fatty acids.

This oil is a powerful moisturizer and anti-inflammatory that helps to soothe irritation and reduce dandruff. Avocado oil can promote hair strength and shine and help prevent breakage and split ends.

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Fermented Rice Water

  • Boosts shine
  • Strengthens strands
  • Promotes hair growth
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Fermented Rice Water is a traditional Asian remedy made by soaking rice in water and allowing it to ferment.

It is rich in vitamins, minerals, and amino acids which help strengthen hair, promote hair growth, strengthen strands, and boost shine.

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Tea Tree Oil

  • Deeply moisturizes
  • Eliminates excess oil
  • Soothes scalp irritation
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Tea Tree is a tree native to Australia. Its essential oil, extracted from its leaves, is renowned for its scalp benefits.

Tea Tree Oil helps soothe scalp irritation and promote a healthier scalp environment. Tea Tree also deeply moisturizes the hair and scalp, greatly reducing dryness, flaking, and itching.

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Orange

  • Removes excess oil
  • Detoxifies the scalp
  • Promotes strong hair
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Orange is a citrus fruit that produces an essential oil from its peel.

It is rich in antioxidants to help fight off free radicals, remove excess oil, and promote a healthy scalp environment, which can help to prevent hair damage and reduce hair loss.

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Witch Hazel

  • Removes excess oil
  • Helps prevent dandruff
  • Reduces scalp irritation
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Witch Hazel is a plant known for its astringent properties.

Witch Hazel helps to calm irritated, inflamed scalps and can improve dandruff, flaking, and oiliness.

Its natural antiseptic qualities promote a healthier scalp environment.

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Nettle

  • Reduces inflammation
  • Promotes hair shine
  • Combats scalp irritation
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Nettle is a herbaceous plant rich in vitamins and minerals that can help to nourish the hair and scalp, making it shinier, stronger, and healthier.

Nettle can help to stimulate blood flow to the scalp, which can promote hair growth, combat hair loss, and improve overall scalp health.

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Soapbark Tree

  • Cleanses scalp
  • Removes excess oil
  • Reduces scalp irritation
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The bark of the Soapbark Tree is a natural cleanser.

Soapbark helps to remove dirt, excess oil, and product buildup from the scalp without stripping its natural oils.

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Salicylic Acid

  • Exfoliates scalp
  • Removes excess oil
  • Reduces scalp irritation
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Salicylic Acid is derived from the bark of the willow tree.

It helps to clarify and detangle. It has anti-inflammatory and antimicrobial properties that helps combat the buildup of dead skin cells, flakes, and itching.

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Ginger

  • Restores moisture
  • Promotes hair growth
  • Improves scalp circulation
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Ginger is a tropical flowering plant that is known for its root.

Ginger helps improve scalp circulation and stimulate follicles, which in turn can promote natural hair growth.

It is packed with vitamins, minerals, and fatty acids that can strengthen strands, combat hair loss, and restore moisture.

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Aloe

  • Hydrates scalp
  • Soothes itchy scalp
  • Helps prevent hair loss
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Aloe is a succulent plant which produces a gel from its leaves.

Aloe gel is known for its anti-inflammatory effects that can soothe an irritated, itchy scalp. It deeply moisturizes the scalp and helps to hydrate, restore, and repair strands.

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Niacinamide

  • Strengthens hair
  • Increases hair growth
  • Promotes fuller hair
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Niacinamide, also known as vitamin B3, is a nutrient found in multiple plants.

Niacinamide helps improve the overall health of the scalp by strengthening the skin barrier, soothing the scalp, regulating oil production, and reducing inflammation.

Niacinamide also helps increase protein synthesis, which is known as keratin, which is essential for healthy hair structure, health, and strength.

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Fermented Blueberry

  • Soothes irritation
  • Moisturizes scalp
  • Promotes hair growth
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Blueberry is a fruit rich in antioxidants and vitamins.

Blueberry has an anti-inflammatory effect and can help to soothe an itchy, dry, or irritated scalp. It is rich in vitamin C, which is essential in producing collagen, a protein that helps to strengthen hair and promote healthy hair growth.

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Rosebay

  • Removes excess oil
  • Improves hair texture
  • Reduces scalp irritation
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Rosebay, a flowering evergreen shrub, yields an extract rich in antioxidants and soothing compounds.

Rosebay extract has anti-inflammatory properties that help to soothe and calm an irritated scalp. It is rich in antioxidants that can help to protect the scalp and hair from free radical damage.

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Fermented Carrot

  • Promotes strong hair
  • Reduces split ends
  • Hydrates scalp
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Carrot is a root vegetable which produces oil extracted from its seeds.

Carrot oil is rich in nutrients and vitamins that can stimulate hair follicles to help prevent split ends, strengthen hair fibers, and hydrate the hair and scalp.

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Fermented Lemon

  • Natural cleanser
  • Promotes hair growth
  • Detoxifies the scalp
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Lemon is a citrus fruit that produces an essential oil from its peel.

Lemon’s natural cleansing properties help to detoxify the scalp, removing excess oil, dirt, product buildup, and other impurities that can clog hair follicles and prevent healthy hair growth

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Grapefruit

  • Anti-inflammatory
  • Helps balance the scalp
  • Reduces scalp irritation
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Grapefruit is a citrus fruit that produces an essential oil from its peel.

Grapefruit has anti-inflammatory and antimicrobial properties that can cleanse the scalp to help treat and prevent dandruff and balance the scalp.

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Fermented Papaya

  • Moisturizes
  • Exfoliates and cleanses
  • Helps prevent dandruff
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Papaya is a tropical fruit-bearing plant.

Its enzymes, particularly papain, exfoliate dead skin cells, which help to unclog hair follicles, prevent dandruff, and promote hair growth.

Papaya's rich nutrient content, including vitamins A, C, and E, nourishes the scalp and helps strengthen hair.